Break Bad Marketing
Grow your info product and eCommerce business using my one-of-a-kind D.E.O.S.E. principle.
A New Approach to Direct Response Marketing
The D.E.O.S.E. principle combines timeless ideas from quantum chemistry, human psychology, and direct response marketing.
Here’s how it can help you grow your business…
Heisenberg’s Uncertainty Principle
In quantum chemistry, if you focus on one variable you limit how precisely you can measure another.
Similarly, in direct response marketing, if you prioritize focusing on only one metric (e.g. conversion rate) you often miss important insights from other metrics that would lead to even more sales (higher conversion rate) down the line.
The 3 Most Common Marketing Unknowns
If you’ve ever made this mistake (like most other businesses), you’ve most definitely left money on the table. And then when you didn’t get the results you hoped, you go back to square one and wonder:
“Did I target the right market (avatar)?”
“Did I use the right marketing message (copy)?”
“Did I use the right offer (and sales funnel conversion system)?”
Uncertainty Drives Precision
The answers to these 3 questions don’t always follow predictable patterns and often times lead you to endless misleading rabbit holes.
But even if you can’t predict and control everything, you can still measure, adapt, and improve. Which can lead you to new valuable metrics (and patterns!) that can’t be easily measured by the single “how many sales you did from a certain number of people” metric.
The Science of Influence
Now, you can burn money on the latest marketing fads, or you can measure the impact of each tweak, each variable, each decision as soon as possible using proven direct response marketing strategies.
If you’ve read this far, I want you to know that…
I don’t believe in guesswork.
I believe in precision.
This is the exact reason why I’ve created the Heisenberg Growth Formula a.k.a. the D.E.O.S.E. principle.
Here are some D.E.O.S.E. wins from my past, satisfied clients:
- Drove $17,750 in new sales from cold B2B email outreach, plus $60,300 in repeat sales in under 27 days—for a U.S. marching band business with less than 3150 leads.
- Created and optimized email marketing flows (+ SOPs) for a Dutch skincare business that generated over $151,000 in monthly recurring revenue. I set up their Klaviyo account from scratch, integrated Funnelish/Shopify/Klaviyo seamlessly, and built GDPR-compliant pre- and post-purchase flows (e.g., abandoned cart, upsells). My customized segmentation strategies enabled highly targeted campaigns that produced revenue on demand.
- Revamped (full-funnel optimization) a beatbox coaching business for a UK champion, doubling click-through rates and exceeding his sales goals in the first month.
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Testimonials from Past Clients and Amazing Business Owners
“… and (Gjorgji) directly contributed to tens of thousands of dollars in NEW sales very quickly.”
“Gjorgji is a fast worker, a great communicator and a straight up professional. I had a great time working with him as he delivered lightning fast and high end copy to my email list. I highly recommend him to anyone who wants a diligent copywriter who communicates clearly and is open to feedback!“
“I enjoyed working with Gjorgji on our Dutch skincare dropshipping project (over $151k monthly recurring revenue).
We faced significant challenges in streamlining our sales funnel processes and improving our campaign effectiveness. Before working with Gjorgji, we didn’t have any email marketing set up and didn’t know which ESP to choose that was the best fit for our needs. We had a somewhat clear idea of what kind of flows we wanted but didn’t know how to make them, optimize them, and ensure compliance with GDPR standards.
Gjorgji’s expertise in direct response marketing transformed our operations. He created customized SOPs for our VAs to test various funnels, flows, and offers, suggested an ESP (which we ended up using), and even set up our Klaviyo account from scratch. He established essential pre-purchase flows like abandoned cart and checkout, and post-purchase flows like thank yous and Upsells and smoothly integrated our Funnelish, Klaviyo, and Shopify accounts. Gjorgji also provided customized marketing strategies, suggested CRO tweaks, and precisely segmented our email lists (VIPs, recency, region, gender, number of purchases, and more). These efforts significantly improved our campaign targeting, allowed us to generate revenue on demand, and ensured compliance with the latest GDPR standards.
What sets Gjorgji apart from other freelancers is his meticulous attention to detail and personalized approach to solving our unique challenges. His dedication and innovative strategies were instrumental in our success.
I recommend Gjorgji’s services to anyone looking to improve their marketing efforts. His exceptional skills and commitment to results make him an invaluable investment to any business.”
“Gjorgji is a true professional in scriptwriting! He completed everything on time, and my team and I loved his scripts right from the start. I appreciated how he brought his own ideas for scripts, accurately identifying the main pain points of the audience and the key benefits of the product. This showed he really dove into each task, carefully researching brands, their audiences, and competitors. It was a pleasure working with Gjorgji, and I’ll definitely be reaching out to him in the future!”
“I can highly recommend Gjorgji! And I will hire him also for ongoing projects. He is reliable, very engaged, very experienced, result result-oriented and his communication with him is very good. He is really the best choice you can make if you want to move your business forward through email marketing.”
“Coach/Consultant to high-value tech consultancies & organisations. Working with Gjorgji has been great – I found him when I needed help solidifying my personal brand on LinkedIn, and he immediately understood my voice, my tone and the messaging I wanted to convey. He took those thoughts and built them into very compelling posts for social channels, and I benefited from increased engagement and connection.”
“It was a pleasure working with Gjorgji. He did some ad script writing and research for my e-commerce brand.”
“Gjorgji’s words can move mountains. His expertise is not just his work, but going above and beyond with what he knows and always about discovery. Here are things he helped me in: Direct Copy: Landing Page Copy & Email Copy. We were also in a Cohort together where his perspectives, motivations and story truly inspire me and left a remarkable impact through his work. He is definitely being endorsed here. Hire him 10/10.”
“Excellent copywriter who goes above and beyond, understands how to research properly, and thinks outside the box.”
“… and it was absolutely evident that it was down to the marketing email campaign that Gjorgji implemented…”