D.E.O.S.E. Principle: Dominate Marketing in 5 Simple Steps
The D.E.O.S.E. principle (a.k.a. the Heisenberg Growth Formula) is a new approach that combines timeless ideas from quantum chemistry with proven direct response marketing strategies.
I created it during hundreds of hours working with clients, and it can help you break bad marketing and grow your information product and eCommerce business, too.
NOTE: This is a quick overview of how the D.E.O.S.E. principle works.
Let’s begin with step one!Â
Step 1: Diagnose
“You can’t fix what you can’t measure.”
Objective: Before you can make effective changes, you need to understand what’s not working. This means identifying the biggest problems and prioritizing them in the right order to maximize your return on investment (ROI) in the shortest time possible.
What’s tracked:
- Conversion rates across your funnel (leads to sales)
- Traffic sources and how they perform
- Customer journey mapping:
- Where are your prospects dropping off?
- What’s holding them back from taking action?
Process: I’ll gather all the critical data of your current marketing funnel to find the weak points and gaps in your data, allowing us to pinpoint the hidden variables causing underperformance.
Output: A report that shows what’s truly happening under the surface of your marketing and sales funnel.
Step 2: Experiment
“Test, test, test, measure, adjust.”
Objective: I’ll use your data to test different marketing strategies to see what works best for your niche and target market.
What’s tested:
- Copy and creative testing (for emails, landing pages, ads…)
- Audience segmentation: based on the behavior your target market makes while targeting the most profitable customer segments
- Sales funnel variations: Test different offers, pricing, marketing flows…
Process: I’ll split test changes across your marketing funnel. This reduces uncertainty and allows us to discover the exact variables that lead to increased conversion rates, lower costs, and higher customer lifetime value.
Output: A list of key insights showing what worked, what didn’t, and why. We’ll find the marketing levers that drive the biggest impact.
Step 3: Optimize
“Optimizing only what works.”
Objective: After seeing what works, it’s time to refine the winners. This will transform your funnel from a simple test into a well-oiled, predictable machine.
What’s improved:
- Your top-performing funnel testsÂ
- Streamlined customer acquisition strategies that lower your cost-per-conversion
- Sales funnel automation to ensure consistent follow-up with leads and customers
Process: I use the data from our experiments to maximize each component of your marketing funnel. This is where I eliminate guesswork, ensuring that every dollar you spend leads to higher returns, whether in traffic, leads, or sales.
Output: A fully optimized funnel that works like clockwork, driving down acquisition costs and increasing customer retention.
Step 4: Scale
“Scaling the winners.”
Objective: This phase is all about growth—to scale your marketing with confidence.
What’s scaled:
- Winning ads and creatives
- Email sequences that nurture and convert
- High-converting landing pages and checkout flows
Process: We’ll take what we’ve learned and apply it at scale, using direct response marketing to grow your audience and revenue. I’ll monitor the data continuously so that your growth remains sustainable and cost-effective.
Output: A scalable marketing engine that brings consistent leads, customers, and profits while minimizing risk and uncertainty.
Step 5: Evolve
“You either get better or get worse.”
Objective: Capitalize on the momentum we’ve built. In this phase, we focus on continuously optimizing your funnel based on new data (tests) and market insights.
What’s evolved:
- Adapting your funnel systems based on seasonal trends and market changes
- Implementing new marketing technologies or platforms
- Continuously testing and improving your messaging to stay ahead of the competition
Process: Marketing needs constant refinement (especially in industries like info product and eCommerce businesses) where customer behaviors change rapidly. I’ll work with you on ongoing optimization, keeping your business agile and ready to adapt.
Output: A marketing strategy that evolves with your business, staying relevant, competitive, and focused on growth.
That’s all!
Want to See the D.E.O.S.E. principle in Action?
Check out my ‘Case Studies’ page for the details.
Interested in Using the D.E.O.S.E. Principle for Your Business?
Just fill the short survey below and get a 100% free sales funnel audit.
D.E.O.S.E. Principle Success with Past Clients...
“… and (Gjorgji) directly contributed to tens of thousands of dollars in NEW sales very quickly.”
“Gjorgji is a fast worker, a great communicator and a straight up professional. I had a great time working with him as he delivered lightning fast and high end copy to my email list. I highly recommend him to anyone who wants a diligent copywriter who communicates clearly and is open to feedback!“
“I enjoyed working with Gjorgji on our Dutch skincare dropshipping project (over $151k monthly recurring revenue).
We faced significant challenges in streamlining our sales funnel processes and improving our campaign effectiveness. Before working with Gjorgji, we didn’t have any email marketing set up and didn’t know which ESP to choose that was the best fit for our needs. We had a somewhat clear idea of what kind of flows we wanted but didn’t know how to make them, optimize them, and ensure compliance with GDPR standards.
Gjorgji’s expertise in direct response marketing transformed our operations. He created customized SOPs for our VAs to test various funnels, flows, and offers, suggested an ESP (which we ended up using), and even set up our Klaviyo account from scratch. He established essential pre-purchase flows like abandoned cart and checkout, and post-purchase flows like thank yous and Upsells and smoothly integrated our Funnelish, Klaviyo, and Shopify accounts. Gjorgji also provided customized marketing strategies, suggested CRO tweaks, and precisely segmented our email lists (VIPs, recency, region, gender, number of purchases, and more). These efforts significantly improved our campaign targeting, allowed us to generate revenue on demand, and ensured compliance with the latest GDPR standards.
What sets Gjorgji apart from other freelancers is his meticulous attention to detail and personalized approach to solving our unique challenges. His dedication and innovative strategies were instrumental in our success.
I recommend Gjorgji’s services to anyone looking to improve their marketing efforts. His exceptional skills and commitment to results make him an invaluable investment to any business.”
“Gjorgji is a true professional in scriptwriting! He completed everything on time, and my team and I loved his scripts right from the start. I appreciated how he brought his own ideas for scripts, accurately identifying the main pain points of the audience and the key benefits of the product. This showed he really dove into each task, carefully researching brands, their audiences, and competitors. It was a pleasure working with Gjorgji, and I’ll definitely be reaching out to him in the future!”
“I can highly recommend Gjorgji! And I will hire him also for ongoing projects. He is reliable, very engaged, very experienced, result result-oriented and his communication with him is very good. He is really the best choice you can make if you want to move your business forward through email marketing.”
“Coach/Consultant to high-value tech consultancies & organisations. Working with Gjorgji has been great – I found him when I needed help solidifying my personal brand on LinkedIn, and he immediately understood my voice, my tone and the messaging I wanted to convey. He took those thoughts and built them into very compelling posts for social channels, and I benefited from increased engagement and connection.”
“It was a pleasure working with Gjorgji. He did some ad script writing and research for my e-commerce brand.”
“Gjorgji’s words can move mountains. His expertise is not just his work, but going above and beyond with what he knows and always about discovery. Here are things he helped me in: Direct Copy: Landing Page Copy & Email Copy. We were also in a Cohort together where his perspectives, motivations and story truly inspire me and left a remarkable impact through his work. He is definitely being endorsed here. Hire him 10/10.”
“Excellent copywriter who goes above and beyond, understands how to research properly, and thinks outside the box.”
“… and it was absolutely evident that it was down to the marketing email campaign that Gjorgji implemented…”